The Vespa 946 is the purest and most modern expression of a style that for millions of travelers and fans is a byword for freedom and movement.
A collaborative partnership between the Piaggio Group and (RED) has created the (VESPA 946) RED – an all-red version of the classic scooter, sales of which will go towards initiatives fighting AIDS, tuberculosis and malaria.
The VESPA 946 (RED) has been designed with elegance and style in order to raise awareness of this serious problem. It provides the chance to join the battle against some of the most difficult diseases mankind must face.
This most exclusive and most valuable Vespa, a model born to celebrate the beauty of a mode of transport that has achieved legendary status, is also the only product in the automotive world to have been chosen by (RED). This is a record and a privilege that the Vespa 946 is honoring by turning every aspect of itself red, which has never been done before.
Founded in 2006 by Bono and Bobby Shriver, (RED) has donated $360 million to the Global Fund to Fight AIDS, Tuberculosis and Malaria. This money has gone to Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia; 100% of its resources have been invested in Africa to fund initiatives aimed at combating HIV/AIDS. (RED)’s donations to the Global Fund have had an impact on over 70 million people and been used to provide preventive measures, treatments, counseling, HIV tests and assistance services.
For each (VESPA 946) RED sold, $150 will be donated to the Global Fund and the fight against AIDS. This valuable and substantial donation will enable (RED) to guarantee over 500 days’ worth of life-saving medical treatments for HIV and help prevent mothers infected with the virus from passing it on to their unborn children.
This most exclusive and most valuable Vespa, a model born to celebrate the beauty of a mode of transport that has achieved legendary status, is also the only product in the automotive world to have been chosen by (RED). This is a record and a privilege that the Vespa 946 is honouring by turning every aspect of itself red, which has never been done before. The courage of the (VESPA 946) RED is also the asset that will make the biggest contribution to a very noble cause and allow it to join the ranks of other prestigious (RED) brands, such as Apple, Nike, American Express, Starbucks and Coca-Cola.
Having been previewed in Rome as part of the Global Fund event last June with Bill Gates – one of the world’s greatest players in the fight to promote the health and well-being of people in developing countries with the Bill & Melinda Gates Foundation – the (VESPA 946) RED has now arrived with its final outfit: This how is the model will be sold in Europe, Asia, the Pacific Area and the United States.
Photoshoot: Andrea Mazzuca, Milan Italy.
Eyewear: Roveri Eyewear CLM7 HAVANA.